Prescribing Pharmacists: A Decision Maker Emerges

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Publication Date: 2007-10-01

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In five years pharmacists will be prescribing in at least six states in five years, creating a trend that will spread to many other states in following years. The state of Florida allows some independing prescribing off an approved list, and many states allow prescription choice from a physicians diagnosis. The cost of copays and the time spent on doctor visits will increase demand for drug decisions to be made at the pharmacist level.

This report, Prescribing Pharmacists, a Decision Maker Emerges details the reasons behind this change and defines the roles of the new decision makers that pharmaceutical companies will have to incorporate into strategy.In the U.S. healthcare market the role of the pharmacist is changing. This report details the tremendous transformation occuring.

As this report details, pharmacists already have a huge impact on drug revenues, and companies that do not develop a marketing strategy involving this important decision maker will lose advantage in the coming years. Pharmacists are moving from their role dispensing medications based on phsyician instructions, to prescribing based on physician diagnosis, to independent prescribing in some limited situations.

This report is essential reading for anyone seeking to develop a marketing plan that addresses the increasing influence of pharmacists, and to be aware of and ready for their increasing direct control over prescriptions.

Kalorama's methodology involves a thorough search of government and company literature; but true insights come from interviews with company executives, members of state pharmacy boards, pharmacists and physicians. Over 200 of these individuals were interviewed for this report.

Marketing and business development directors in the pharmaceutical industry, as well as financial companies looking at broad trends in healthcare are among those who will benefit from this report.

Table of Contents


Chapter One: Executive Summary

Chapter Two: Introduction

Chapter Three: Issues and Trends Shaping the Industry

Chapter Four: Pharmacist Impact on
Pharmaceutical Markets

APPENDIX: Nationwide Boards of Pharmacy

 


table of exhibits

 

Chapter One: Executive Summary

Chapter Two: Introduction

Chapter ThreE: Issues and Trends Shaping the Industry

Chapter Four: Pharmacist Impact on PharmaceuticalMarkets

chapter Five: The Emerging Prescribing Pharmacist

 

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