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Veterinary Health Markets

Profound changes are happening in the animal health market. Pet owners in the United States are demanding more advanced and expensive treatments for companion animals, driving growth in the companion-animal sector. At the same time, concerns about livestock health care and feeding are driving changes in industrial animal husbandry. This report offers a broad, yet detailed, overview of the shape of the veterinary health products market over the next several years. Examining both livestock and companion-animal markets. The overall market for veterinary therapeutics and diagnostic products has grown dramatically. This report analyzes the U.S. veterinary pharmaceuticals and diagnostics markets. The report outlines market size, market growth, forecasts, and competitive information. Focusing both on companion (pet) animal markets and agricultural livestock, the report examines the markets for pharmaceuticals, vaccines, diagnostics, and feed additives. The study reveals: the size of the markets for companion-animal products, broken down by type of animal (i.e., cats, dogs, small animals, etc.); size of the markets for livestock products; how the Food and Drug Administration (FDA) and the Environmental Protection Agency (EPA) regulations impact these markets; the identity of the top market players, along with their market shares and future prospects; how the antibiotic feed additive controversy is influencing the agricultural market; and key players in the veterinary pharma and diagnostic markets.

Table of Contents

• 1 Executive Summary 5
  • 1.1 Objective of Report 5
  • 1.2 Scope of Report 5
  • 1.3 Methodology 5
  • 1.4 Executive Summary 6
  
  
• 2 Veterinary Biological Products 9
  • 2.1 Overview 9
    • 2.1.1 Common Animal Diseases 12
  • 2.2 Companion Animals 31
    • 2.2.1 Major Canine Vaccines 33
    • 2.2.2 Major Feline Vaccines 36
  • 2.3 Agricultural Animals 38
    • 2.3.1 Major Cattle Vaccines 38
    • 2.3.2 Major Poultry Vaccines 44
    • 2.3.3 Major Sheep Vaccines 50
    • 2.3.4 Major Swine Vaccines 52
    • 2.3.5 Horses 56
  • 2.4 Trends in the Biologicals Market 59
  
  
• 3 Veterinary Pharmaceutical Products 60
  • 3.1 Overview 60
    • 3.1.1 Pharmaceutical Products for Dogs and Cats 65
    • 3.1.2 Pharmaceutical Products for Agricultural Animals 77
  • 3.2 Leading Products and Competitors 80
    • 3.2.1 Elanco 80
    • 3.2.2 Novartis 80
    • 3.2.3 Alpharma 81
    • 3.2.4 Wyeth 82
  • 3.3 Veterinary Pharmaceutical Market Trends 83
  • 3.4 Companion-Animal Crossover Products 83
  
  
• 4 Veterinary Feed Additive Products 84
  • 4.1 Overview 84
  • 4.2 U.S. Feed Additives Market 86
  • 4.3 Leading Feed Additives and Competitors 86
  • 4.4 Feed Additives Market Trends 88
  
  
• 5 Veterinary Diagnostic Test Products 89
  • 5.1 Introduction 89
  • 5.2 Market Size and Growth Rates 89
  • 5.3 Competitive Situation 91
  • 5.4 Estimate of Units Sold and Pricing 92
  • 5.5 PCR Applications for Veterinary Use 92
  • 5.6 Companion-Animal Diagnostics 96
    • 5.6.1 Feline Leukemia Virus 97
  • 5.7 Agricultural Animal Diagnostics 97
  • 5.8 U.S. Diagnostic Test Market 98
  • 5.9 Leading Competitors in Diagnostic Testing 100
  • 5.10 Veterinary Diagnostic Market Trends 102
  • 5.11 Collaborative Licensing 102
  • 5.12 BSE Diagnostic Tests 103
  • 5.13 West Nile Virus Diagnostic Tests 103
  • 5.14 Avian Flu Diagnostic Tests 103
  
  
• 6 Overview of the Veterinary Health Market 104
  • 6.1 Regulatory Environment 104
    • 6.1.1 Regulation of Animal Health Products in Japan 107
    • 6.1.2 Proposed Regulation of Animal Antibiotics 108
  • 6.2 The European Animal Health Industry 109
    • 6.2.1 Trends Driving Demand 109
  • 6.3 Mergers and Acquisitions 110
  • 6.4 New Product Launches 110
  • 6.5 Bioterrorism and Foodborne Pathogens¾WHO Guidelines 111
  
  
• 7 Emerging Markets 113
  • 7.1 Biotechnology and Veterinary Health 113
    • 7.1.1 Biotechnology and Biologics 113
    • 7.1.2 DNA Probes 114
    • 7.1.3 Biotechnology and Pharmaceuticals 114
  • 7.2 Impact of Genomics on Veterinary Health 115
    • 7.2.1 Autosomal Dominant Traits 117
    • 7.2.2 X-Linked Traits 117
    • 7.2.3 Autosomal Recessive Traits 118
    • 7.2.4 Current DNA Testing in Animals 120
    • 7.2.5 Direct DNA Testing: Mutation-Based Tests 120
    • 7.2.6 Indirect DNA Testing: Linkage-Based or Marker-Based Tests 120
  • 7.3 Companion-Animal Markets 121
  • 7.4 Alternative Medicine in Veterinary Practice 121
  
  
• 8 Company Profiles 122
  • 8.1 Abaxis 122
    • 8.1.1 Point-of-Care Blood Chemistry Analyzers 122
    • 8.1.2 Hematology 122
    • 8.1.3 Reagent Discs 122
    • 8.1.4 Orbos Process 123
    • 8.1.5 VetScan Canine Heartworm Antigen Test 123
  • 8.2 Adiagene 123
  • 8.3 Agricultural Research Service 123
  • 8.4 Alpharma Inc. 124
  • 8.5 Antech Diagnostics 126
  • 8.6 Avian Biotech 128
  • 8.7 BASF Agricultural Products and Nutrition 128
  • 8.8 Bayer Animal Health 128
  • 8.9 BioBest 129
  • 8.10 BioVet 129
  • 8.11 Boehringer Ingelheim Corp. 129
  • 8.12 Cypress Diagnostics 130
  • 8.13 DayMoon Industries 130
  • 8.14 Dow AgroSciences LLC 130
  • 8.15 Dupont Qualicon 130
  • 8.16 Elanco Animal Health 131
  • 8.17 Fort Dodge Animal Health 131
  • 8.18 Gene Check 132
  • 8.19 GENE-TRAK 132
  • 8.20 Heska Animal Health 132
  • 8.21 IDEXX Laboratories 134
  • 8.22 IGEN International, Inc. 135
  • 8.23 IMC Global, Inc. 135
  • 8.24 Intervet International 136
  • 8.25 IVAX Corporation 136
  • 8.26 Laboklin 136
  • 8.27 Medigenomix GMBH 137
  • 8.28 Merial Animal Health 137
  • 8.29 Microbix 137
  • 8.30 Monsanto 138
  • 8.31 Novartis Animal Health 138
  • 8.32 OPTIGEN 139
  • 8.33 PE AgGen/Celera AgGen 139
  • 8.34 PETCO 140
  • 8.35 PETsMART 141
  • 8.36 Pfizer Animal Health 141
  • 8.37 Prokaryon 142
  • 8.38 Rhône-Poulenc Biochimie S.A. 142
  • 8.39 Roche Animal Nutrition and Health 143
  • 8.40 Schering-Plough Animal Health 143
  • 8.41 Synbiotics Corporation 144
  • 8.42 Veterinary Centers of America, Inc. 145
  • 8.43 Virbac S.A. 145
  • 8.44 Wyeth 146
  
  
• 9 Business Trends in the Industry 148
  • 9.1 Animal Health Additive Growth Trends 148
  • 9.2 Move to Complete Product Portfolio 148
  • 9.3 Reduced Antibiotic Usage in Animal Feeds 148
  
  
• 10 Company Directory 149

 

Appendix 1: Dosages for Selected Drugs Alphabetical Listing 151

Appendix 2: Typical Retail Prices for Veterinary Pharmaceutical Products 164

Appendix 3: Trade Names 180

Appendix 4: Nomenclature 191

INDEX OF FIGURES

Figure 1: Worldwide Sales of Veterinary Healthcare Market by Product Class 7

Figure 2: Worldwide Veterinary Healthcare Market by Species 8

Figure 3: Worldwide Veterinary Healthcare Market by Region 2003 8

Figure 4: Novartis Business Split 2002 80

Figure 5: Novartis Product Split 2002 81

Figure 6: Novartis Geographic Split 2002 81

INDEX OF TABLES

Table 1: Worldwide Veterinary Vaccine Market 9

Table 2: U.S. Veterinary Vaccine Market 9

Table 3: Dog and Cat Food Manufacturers 10

Table 4: Animal Health R&D Expenditures 11

Table 5: Share of Animal Health Industry R&D Expenditures by Category 2001 11

Table 6: U.S. Veterinary Healthcare Market 2000-2008 11

Table 6A: U.S. Veterinary Healthcare Prescription Drug Market 2000-2008 12

Table 7: List A Diseases 12

Table 8: List B Diseases 13

Table 9: Cattle Diseases 13

Table 10: Sheep and Goat Diseases 13

Table 11: Equine Diseases 14

Table 12: Swine Diseases 14

Table 13: Avian Diseases 14

Table 14: Fish Diseases 14

Table 15: Other Veterinary Diseases 15

Table 16: U.S. Companion-Animal Population by Type 2000-2008 31

Table 16A: Leading Companion-Animal Prescription Drugs by Market Share 31

Table 17: Canine Vaccinations 35

Table 18: Dog Vaccine Price List 35

Table 19: U.S. Cattle Crop 1993-1998 39

Table 20: U.S. Sheep Crop 1993-1998 51

Table 21: Percent of Sites That Vaccinated Breeding Females for PRRS, Mycoplasma, or Influenza in the Previous Six Months, by Site Size 53

Table 22: Percent of Sites that Vaccinated Weaned Market Pigs for PRRS, Mycoplasma, or Influenza in the Previous Six Months, by Site Size 53

Table 23: U.S. Swine Inventory 1992-1997 55

Table 24: Veterinary Drugs Listed by Therapeutic Class 60

Table 25: Animal Health Product Sales in the U.S. 64

Table 26: Sales of Pharmaceutical Products for Animal Health in the U.S. 64

Table 27: Number of Dogs in the U.S. 65

Table 28: Number of Cats in the U.S. 65

Table 29: U.S. Spending on Pet Care 65

Table 30: American Veterinary Board Certified Diplomats as of December 2002 66

Table 31: Companion-Animal Products in Excess of $ 1 Billion Sales 66

Table 32: Active Antibacterial Ingredients Sold by Animal Health Institute Members 67

Table 33: Common Veterinary Anti-Inflamatories 70

Table 34: U.S. Pet Anti-Inflamatory Market 2000-2009 70

Table 35: Retail Pricing of Rimadyl 71

Table 36: Etogesic Pricing 71

Table 37: Bacterial and Protozoal Threats to Poultry 79

Table 38: Bacterial and Protozoal Threats to Pigs 79

Table 39: Elanco Veterinary Products Summary 80

Table 40: Wyeth Fort Dodge Animal Health Products 82

Table 41: Sales of Feed Additives for Animal Health in the U.S. 84

Table 42: Feed Additives¾Antimicrobials and Growth Promotants 87

Table 43: Feed Additives¾Anthelmintics 87

Table 44: U.S. Sales of Animal Health Chemicals 2000-2010 87

Table 45: U.S. Beef Exports 1982-2003 88

Table 46: U.S. States Beef Production by State 88

Table 47: Sales of Leading Veterinary Diagnostic Testing Product Companies 91

Table 46. Labs That Perform Canine DNA Testing 118

Table 49. DNA (Mutation) Tests for Canine Inherited Diseases 119

Table 50. DNA (Marker) Tests for Canine Inherited Diseases 119

Table 51: Alpharma Revenue and Operating Income/Loss 125

 

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